TOPICS

AMARC's YouTube channel "AMARC CHANNEL" introduces Naoko Okusa's outfits using items from AMARC LIFE STORE. Whether you already own the items or are considering purchasing them, please take a look. Don't miss out on the mix-and-matching!

To express our gratitude to all of our customers who have always supported AMARC, we will be holding a "Special Thanks Day" at the AMARC LIFE STORE this year! Selected products will be available at discounted prices and with free shipping, and popular items that have sold out will be available for special resale.

Among the many Italian brands that gathered at the exhibition, LORISTELLA was particularly popular. Among them, Okusa was drawn to the 3-way bag "CLOE", which was made exclusively for AMARC LIFE STORE.

The "Open-back Camisole with cups" is a collaboration with UNDERSON UNDERSON that has been well received every year. We have decided to release it again this year!

This heart motif necklace is a collaboration between PIMENTÉ and NO.b, a new brand directed by Naoko Okusa that debuted last fall. This heart motif necklace is extremely popular every time it is released, and we have decided to sell it again at the AMARC LIFE STORE, although in very limited quantities!

Chaos offers a wardrobe for free and independent adult women. The knit cardigan and tank top set released by Chaos for 2025SS is now available in an AMARC exclusive color!

This volume sleeve blouse sold out immediately after its release. We received many requests to restock it, so we have decided to restock it! The sale will start at noon on Wednesday, May 21st.

Naoko Okusa fell in love at first sight with these leather gloves from OMEGA GLOVES, a brand made in Naples, Italy, and they were made to order exclusively for AMARC LIFE STORE!

Introducing a Voluminous-Sleeved blouse that will make you look great in just one piece! The material is water repellent, UV resistant, cool to the touch, wrinkle resistant, and washable at home, making it highly functional. It will stay smooth and free from the rainy season to the hot summer and fall.

This original AMARC shirt dress was released for pre-order in January of this year. It was so well received that we have decided to sell it again!

The "Cotton Linen Short Jacket" was released last year and was well received. We are offering the same design but with a different material. This time, we have selected a functional material that is quick-drying, UV-resistant, and wrinkle-resistant. We have also created a skirt in the same material so that it can be worn as a set.

Two dresses that were previously sold by AMARC and are beloved by AMARC editorial staff including Okusa have been specially reissued! In response to the voices of everyone who said they wanted to buy them again, AMARC has decided to sell them again as a first attempt!

NO.b is a new brand directed by Naoko Okusa that debuted in the fall of 2024. Among the NO.b lineup, the wool jacket and the random tuck skirt sold out within a few days of their release. These two items, which can be considered legendary masterpieces, will be resold in limited quantities!

A collaboration between the popular handbag brand "VASIC" and AMARC has been realized! To commemorate the 10th anniversary of the brand's launch, AMARC has created special editions of VASIC's masterpieces "Bond Mini" and "Round Mini Mini".

Although it's still cold, the mood is starting to turn towards spring. The dilemma of "What should I wear?" may be unique to this transitional period. This time, we've picked out some items that you can buy now and wear until spring, and that are extremely versatile! We'll introduce them along with Naoko Okusa's outfits.