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To celebrate the start of the new year, AMARC LIFE STORE is holding a "New Year Sale"! We have items you can wear right now, as well as items that will be useful all year round. Don't miss out on this opportunity!

AMARC's charity flea market, always a hit, is set to be held on our online store "AMARC LIFE STORE" starting at noon on Friday, December 26th!

NO.b (Number B), a brand directed by Naoko Okusa, debuted in 2024. It has been decided that the second collection will be released on Friday, December 5, 2025!

Haramaki pants, a collaboration with waffle haramaki, a brand that sells innerwear, including haramaki, are back again this year!

Our second collection will not only be available at AMARC's online store, "AMARC LIFE STORE," but we will also be opening a pop-up store in Daikanyama! This article provides details about the pop-up store, as well as information on items available for pre-sale and exclusive sale at the pop-up store.

Last year's popular "AVLDE" silk stole was released in navy, and this year AMARC will also carry it!

Introducing semi-wide silhouette pants made with large lace patterns! The sweet and delicate lace material is combined with a mannish pants style to create a pair that allows you to enjoy mixing and matching styles.

AMARC's original "ultimate basic shirt" is finally here! Naoko Okusa, the chief editor of AMARC and a passionate shirt lover who has worn countless shirts throughout her life, seriously pursued her ideal shirt. We paid meticulous attention to every detail, from the material and silhouette to the buttons, ensuring it fits all body types and any occasion.

This original turtleneck cut-and-sew top is a staple item for AMARC and has been well-received every year. It's being released again this year! This time, in addition to the "black" that has been available since the initial release, the "charcoal gray" that sold out quickly last year is making a comeback. Furthermore, a new color, "navy," will also be available.

The "LERET.H for AMARC" sack carré is extremely popular at AMARC. This time, we've created a special AMARC sack carré using a new material, jacquard! Furthermore, in response to popular requests, we're also re-selling a slightly larger size, made of black velvet, which is a special AMARC size.

Introducing AMARC's original lace sleeveless blouse! The elegant lace material is combined with mannish details to create a piece that is easy to wear every day.

AMARC's YouTube channel "AMARC CHANNEL" introduces Naoko Okusa's outfits using items from AMARC LIFE STORE. Whether you already own the items or are considering purchasing them, please take a look. Don't miss out on the mix-and-matching!

To express our gratitude to all of our customers who have always supported AMARC, we will be holding a "Special Thanks Day" at the AMARC LIFE STORE this year! Selected products will be available at discounted prices and with free shipping, and popular items that have sold out will be available for special resale.

Among the many Italian brands that gathered at the exhibition, LORISTELLA was particularly popular. Among them, Okusa was drawn to the 3-way bag "CLOE", which was made exclusively for AMARC LIFE STORE.

The "Open-back Camisole with cups" is a collaboration with UNDERSON UNDERSON that has been well received every year. We have decided to release it again this year!