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This original AMARC shirt dress was released for pre-order in January of this year. It was so well received that we have decided to sell it again!

The "Cotton Linen Short Jacket" was released last year and was well received. We are offering the same design but with a different material. This time, we have selected a functional material that is quick-drying, UV-resistant, and wrinkle-resistant. We have also created a skirt in the same material so that it can be worn as a set.

Two dresses that were previously sold by AMARC and are beloved by AMARC editorial staff including Okusa have been specially reissued! In response to the voices of everyone who said they wanted to buy them again, AMARC has decided to sell them again as a first attempt!

NO.b is a new brand directed by Naoko Okusa that debuted in the fall of 2024. Among the NO.b lineup, the wool jacket and the random tuck skirt sold out within a few days of their release. These two items, which can be considered legendary masterpieces, will be resold in limited quantities!

A collaboration between the popular handbag brand "VASIC" and AMARC has been realized! To commemorate the 10th anniversary of the brand's launch, AMARC has created special editions of VASIC's masterpieces "Bond Mini" and "Round Mini Mini".

Although it's still cold, the mood is starting to turn towards spring. The dilemma of "What should I wear?" may be unique to this transitional period. This time, we've picked out some items that you can buy now and wear until spring, and that are extremely versatile! We'll introduce them along with Naoko Okusa's outfits.

To express our gratitude to all of our loyal customers, and to those who have not yet used our products, we are holding a limited-time special campaign to show our appreciation for the changes it can bring to your skin and body!

This is a collaboration between "NO.b", a new brand directed by Naoko Okusa, and "PIMENTÉ". This necklace sold out in the blink of an eye last year, but due to many requests, we have decided to resell it!

AMARC LIFE STORE's first item of 2025 is a collaboration denim with RED CARD TOKYO! The "Manoa" which was released in 2024 and quickly became a huge hit has been modified to suit AMARC's style.

The first item of 2025 from AMARC LIFE STORE is an AMARC original shirt dress! It can be worn on its own or as a jacket.

To express our gratitude to everyone who supports AMARC, we will be holding a Christmas Campaign!

A reversible muffler and silk scarf have been released in collaboration with manipuri, a popular Japanese brand known for its vintage-like scarves!

AMARC original items that will come in handy during the many festive events around the New Year will be on sale from Friday, December 13th! Tops and dresses made with trendy flocked tulle, as well as satin skirts with beautiful dramatic details, will be available.

The Haramaki pants, a collaboration with "waffle haramaki," a brand that sells innerwear, are back again this year! In addition to last year's cloudy gray, this year's new color is black.

Introducing a top made of tulle that can be worn in any season! With just the right sizing that doesn't fit too tightly to the body, a simple design, and velour accents around the neckline, this trendy sheer item is packed with healthy features to make it even more enjoyable.