AMARC's original "ultimate basic shirt" is finally here! Naoko Okusa, the editor-in-chief of AMARC and a passionate shirt lover who has worn countless shirts throughout her life, seriously pursued her ideal shirt. We paid meticulous attention to every detail, from the material and silhouette to the buttons, ensuring it fits all body types and any occasion.

Sales will begin on Saturday, September 27th at 12:00 PM . Furthermore, AMARC Premium members will be able to purchase them at a special price .

Because shirts are basic and timeless, it's all the more reason to find your favorite one. We hope that an AMARC shirt will become that special piece for you.

*Please note that membership information differs between AMARC and AMARC LIFE STORE. For information on AMARC premium membership, please click here . *For information on purchasing items at AMARC premium member-exclusive prices, please see this article.

Naoko Okusa, a shirt lover, has put her heart and soul into this.
AMARC Original "The Ultimate Basic Shirt"

The AMARC original "ultimate basic shirt" is finally here! Naoko Okusa, the editor-in-chief of AMARC, who loves shirts and has worn countless numbers of them, seriously pursued her ideal shirt. Every detail, from the material and silhouette to the buttons, has been meticulously considered.

POINT 01: Material The material is a blend of polyester and cotton. It's easy to care for, machine washable, and wrinkles iron out easily. A subtle sheen adds a touch of sophistication.

POINT 02: Silhouette The silhouette is clean and beautiful from the front. However, small tucks are subtly incorporated in the back to create a comfortable, loose fit that allows for ease of movement. The size is perfect for wearing as a standalone piece or layering a jacket over it. It can also be layered with tops such as knitwear or sweatshirts. Allow yourself the freedom to "play" with your outfits.

POINT 03: Length The length, which covers the hips, allows for both tucked-in and untucked styles. Peeking out the shirt hem when layering a top on top creates a stylish look.

POINT 04: Attention to Detail The collar is neither too big nor too small, but rather a perfect size that adds a modern touch and makes it easy to wear daily. It's designed to be well-balanced for layering. The cuffs and sleeve length are calculated to look neat and not bulky, even when wearing a jacket or layering tops. Thick buttons were chosen to give it a rich impression.

POINT 05: AMARC Embroidery The AMARC logo is embroidered on the left hem, adding a playful touch. It gives a special feel to the simple design.

Because shirts are basic and timeless, it's all the more reason to find your favorite one. We hope that an AMARC shirt will become that special piece for you.

<Selling Price>
AMARC Premium Member Special Price: 18,700 yen (tax included)
Regular price: 19,800 yen (including tax)

*Please note that membership information differs between AMARC and AMARC LIFE STORE. For information on AMARC premium membership, please click here . *For information on purchasing items at AMARC premium member-exclusive prices, please see this article.

＜Sales Period＞
Saturday, September 27th, from 12:00 PM.

<Delivery Time>
Stocked item.