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【Limited Edition】
Sales start Friday, July 3rd!
AAYUSHI for AMARC Pintuck Blouse

The "AAYUSHI" denim pintuck blouse, which sold out in a flash after being featured on AMARC CHANNEL (YouTube), is now available in AMARC LIFE STORE exclusive materials and colors.

【Order Period Concluded】
HER. for AMARC Volume Peplum Jacket & Reversible Lace Blouse

The second collaboration with "HER." is here. This time, we're launching the "Volume Peplum Jacket," which instantly elevates your look to a chic, fashion-forward style, and a new navy color for the "Rever Lace Blouse," which was a huge hit in the first collection.

[Orders Closed]
"make it happen" Pearl Ringlet & Aphrodite Coin Necklace

Naoko Okusa is the creative director of "make it happen," the new jewelry line from AMARC LIFE STORE. This collection features jewelry that aims to be "the design you always wanted but couldn't find," offering a gentle strength that empowers the wearer.

【Order Period Ended】
HER. for AMARC River Lace Blouse

For the first time, we've collaborated with HER., a brand that Osa has great faith in for its fashion sensibility. We've created a special lace blouse that reflects today's mood, available exclusively at the AMARC LIFE STORE.

[Event Concluded]
[Special Campaign]
Ohayo/Oyasumi Oil Serum Set, Live Love Laugh NMN 15000

The "Ohayo/Oyasumi Oil Serum Set," which was temporarily out of stock at the AMARC LIFE STORE, will be restocked starting Wednesday, April 22nd.

Special Collaboration
The "new standard" that frees adults, something you'll want to wear now

We've completed our collaboration with fashion director Machiko Sukemune, who has launched and rebranded many iconic brands.

[Orders Closed]
TICCA for AMARC Linen Tent Short-Sleeve Shirt Dress

The collaboration between TICCA and AMARC is finally here! This exquisite piece features a meticulously calculated pattern and luxurious drape that beautifully flatters the figure.

[Orders Closed]
KARL DONOGHUE Midi Vest & Stole

Naoko Okusa is selling the gilet and stole that she fell in love with at first sight at an exhibition. In addition, she has created a special set that can only be purchased at AMARC LIFE STORE.

[Sales End]
"LERET.H" for AMARC Sac Carré

In response to popular demand, we are excited to announce a limited-quantity restock of the highly popular "LERET.H for AMARC" Sac Carré!

[Sale Ended]
AMARC New Year Sale will be held!

To celebrate the start of the new year, AMARC LIFE STORE is holding a "New Year Sale"! We have items you can wear right now, as well as items that will be useful all year round. Don't miss out on this opportunity!

【Event Concluded】
AMARC LIFE STORE will hold a charity flea market!

AMARC's charity flea market, always a hit, is set to be held on our online store "AMARC LIFE STORE" starting at noon on Friday, December 26th!

Available starting Friday, December 5!
The second collection from Naoko Okusa's direction brand "NO.b" is here

NO.b (Number B), a brand directed by Naoko Okusa, debuted in 2024. It has been decided that the second collection will be released on Friday, December 5, 2025!

[Sold out]
waffle haramaki for AMARC Haramaki pants

Haramaki pants, a collaboration with waffle haramaki, a brand that sells innerwear, including haramaki, are back again this year!

【Event Concluded】
From December 5th (Fri) to December 7th (Sun), the "NO.b" pop-up store was held!

Our second collection will not only be available at AMARC's online store, "AMARC LIFE STORE," but we will also be opening a pop-up store in Daikanyama! This article provides details about the pop-up store, as well as information on items available for pre-sale and exclusive sale at the pop-up store.

[Sales End]
AVLDE Silk Stole

Last year's popular "AVLDE" silk stole was released in navy, and this year AMARC will also carry it!