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This summer, we've created a linen shirt you'll want to wear every day! With piping details, it's a beautiful shirt from every angle. Made from a linen material with minimal fuzz and a subtle sheen, it also has a cooling touch function, ensuring comfortable wear even in sweaty weather. Plus, the easy-care design that allows for hand-washing at home is another great feature.

The new dress from AMARC LIFE STORE, specializing in dresses that fit into your daily life, is now complete! It's a piece crafted with the desire to not compromise on style or comfort, especially during the hot summer.

"AMIATA," a jacket by EMMETI, caught Ogusa's eye at an exhibition. For the AMARC LIFE STORE, we specially ordered specifications for the hem and cuffs to make it more beautiful and elegant for adults to wear.

The "AAYUSHI" denim pintuck blouse, which sold out in a flash after being featured on AMARC CHANNEL (YouTube), is now available in AMARC LIFE STORE exclusive materials and colors.

The second collaboration with "HER." is here. This time, we're launching the "Volume Peplum Jacket," which instantly elevates your look to a chic, fashion-forward style, and a new navy color for the "Rever Lace Blouse," which was a huge hit in the first collection.

Naoko Okusa is the creative director of "make it happen," the new jewelry line from AMARC LIFE STORE. This collection features jewelry that aims to be "the design you always wanted but couldn't find," offering a gentle strength that empowers the wearer.

For the first time, we've collaborated with HER., a brand that Osa has great faith in for its fashion sensibility. We've created a special lace blouse that reflects today's mood, available exclusively at the AMARC LIFE STORE.

The "Ohayo/Oyasumi Oil Serum Set," which was temporarily out of stock at the AMARC LIFE STORE, will be restocked starting Wednesday, April 22nd.

We've completed our collaboration with fashion director Machiko Sukemune, who has launched and rebranded many iconic brands.

The collaboration between TICCA and AMARC is finally here! This exquisite piece features a meticulously calculated pattern and luxurious drape that beautifully flatters the figure.

Naoko Okusa is selling the gilet and stole that she fell in love with at first sight at an exhibition. In addition, she has created a special set that can only be purchased at AMARC LIFE STORE.

In response to popular demand, we are excited to announce a limited-quantity restock of the highly popular "LERET.H for AMARC" Sac Carré!

To celebrate the start of the new year, AMARC LIFE STORE is holding a "New Year Sale"! We have items you can wear right now, as well as items that will be useful all year round. Don't miss out on this opportunity!

AMARC's charity flea market, always a hit, is set to be held on our online store "AMARC LIFE STORE" starting at noon on Friday, December 26th!

NO.b (Number B), a brand directed by Naoko Okusa, debuted in 2024. It has been decided that the second collection will be released on Friday, December 5, 2025!