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Naoko Okusa has carefully selected items from brands she is currently drawn to that make you say, “I want it!” and is offering them at the AMARC LIFE STORE. We are pleased to share with you the unique world of these brands and their passion for craftsmanship.

At a trade show, these were the pieces that made Okusa think, “I want this!” Hoping to share the things she loved with AMARC customers, she made this sale a reality.

The second collaboration between AMARC and "TICCA"—a brand widely popular across all generations and a personal favorite of Naoko Okusa—is finally here!

Introducing "UTIPPA," a recovery room shoe from "SIDAS," a brand trusted by athletes worldwide. Through a collaboration with Naoko Okusa, the perfect-for-autumn-and-winter "UTIPPA FUR" has been born.

AMARC's classic and perennially popular original turtleneck cut-and-sew is back this year in a total of five colors, with new "red" and "off-white" joining the lineup.

Introducing ear cuffs as the third release in "make it happen," the jewelry line from AMARC LIFE STORE, supervised by Naoko Okusa!

This summer, we’ve created a linen shirt you’ll want to wear every day. With piping details, it's a beautiful shirt from every angle. Made from linen with a subtle sheen, it offers a cool-to-the-touch feel and is easy to care for with hand-washable features, ensuring comfortable wear even in warmer weather.

AMARC LIFE STORE's newest everyday dress is here! We've created a piece that doesn't compromise on style or comfort, perfect for the hot summer. It's available in two colors: white and black.

"AMIATA," a jacket by EMMETI, caught Ogusa's eye at an exhibition. For the AMARC LIFE STORE, we specially ordered specifications for the hem and cuffs to make it more beautiful and elegant for adults to wear.

The "AAYUSHI" denim pintuck blouse, which sold out in a flash after being featured on AMARC CHANNEL (YouTube), is now available in AMARC LIFE STORE exclusive materials and colors.

The second collaboration with "HER." is here. This time, we're launching the "Volume Peplum Jacket," which instantly elevates your look to a chic, fashion-forward style, and a new navy color for the "Rever Lace Blouse," which was a huge hit in the first collection.

Naoko Okusa is the creative director of "make it happen," the new jewelry line from AMARC LIFE STORE. This collection features jewelry that aims to be "the design you always wanted but couldn't find," offering a gentle strength that empowers the wearer.

For the first time, we've collaborated with HER., a brand that Osa has great faith in for its fashion sensibility. We've created a special lace blouse that reflects today's mood, available exclusively at the AMARC LIFE STORE.

The "Ohayo/Oyasumi Oil Serum Set," which was temporarily out of stock at the AMARC LIFE STORE, will be restocked starting Wednesday, April 22nd.

We've completed our collaboration with fashion director Machiko Sukemune, who has launched and rebranded many iconic brands.