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Although it's still cold, the mood is starting to turn towards spring. The dilemma of "What should I wear?" may be unique to this transitional period. This time, we've picked out some items that you can buy now and wear until spring, and that are extremely versatile! We'll introduce them along with Naoko Okusa's outfits.

"Ohayo Oil Serum" and "Oyasumi Oil Serum" were completed by Okusa after four years of planning, and "Live Love Laugh NMN15000" is a product that helps to treat and care for the "vague" discomfort that comes with age. This time, we are holding a limited-time special campaign to express our gratitude to all of our regular customers who use our products. And, we also want those who have not yet started using our products to feel the changes in their skin and body!

This heart motif necklace is a collaboration between "NO.b", a new brand directed by Naoko Okusa, and "PIMENTÉ". This necklace sold out in the blink of an eye last year, but due to many requests, we have decided to sell it again!

AMARC LIFE STORE's first item of 2025 is a collaboration denim with RED CARD TOKYO! The "Manoa" which was released in 2024 and quickly became a huge hit has been modified to suit AMARC's style.

The first item of 2025 from AMARC LIFE STORE is an AMARC original shirt dress! It can be worn on its own or as a jacket.

To express our gratitude to everyone who supports AMARC, we will be holding a Christmas Campaign!

A reversible muffler and silk scarf have been released in collaboration with manipuri, a Japanese brand popular for its vintage-like scarves! The reversible muffler is the second in the wool x silk print series that was released last year and received positive reviews. This time, we are offering an original AMARC combination. The silk scarf features a diamond-shaped floral pattern dyed in colors exclusive to AMARC.

AMARC original items that will come in handy during the many festive events around the New Year will be on sale from Friday, December 13th! Tops and dresses made with trendy flocked tulle, as well as satin skirts with beautiful dramatic details, will be available.

The Haramaki pants, a collaboration with "waffle haramaki," a brand that sells innerwear, are back again this year! In addition to last year's cloudy gray, this year's new color is black.

Introducing a top made of tulle that can be worn in any season! With just the right sizing that doesn't fit too tightly to the body, a simple design, and velour accents around the neckline, this trendy sheer item is packed with healthy features to make it even more enjoyable.

NO.b, a new brand directed by Naoko Okusa, debuted on Wednesday, October 16th. Some of the items that were pre-sold at the pop-up store held on the same day will be available online from Thursday, November 14th!

A hair clip created in collaboration with hair accessory specialty store "THE HAIR BAR TOKYO" has been created as a special order for AMARC.

It has been very popular and many items have sold out...! We have received many requests to restock the "NUMBER.b Logo Parka" and "MASTER&Co. Exclusive Studded Belt", so we will be taking orders for them.

On Wednesday, October 16th, the new brand "NO.b" directed by Naoko Okusa will finally make its debut! On this page, we will bring you the full details of the first collection along with photos of Okusa wearing the clothes in person.

On Wednesday, October 16th, the new brand "NO.b" directed by Naoko Okusa will finally make its debut! On this page, we will bring you the full details of the first collection along with photos of Okusa wearing the clothes in person.