[Event Concluded]
Naoko Okusa's directed brand,
"NO.b," is holding a pop-up store from Friday, December 5th to Sunday, December 7th!
"NO.b (Number Bee)" is an apparel brand directed by Naoko Okusa. Its second collection is now complete!
Like a magazine, NO.b changes its theme with each issue, developing collections full of surprise and excitement. The brand name is a combination of Naoko Okusa's initials, "NO" (the publisher/director), and "b," the initial of Okusa's favorite words like book, beer, black, beach, etc.
This second collection will be available on AMARC's online store, "AMARC LIFE STORE," and a pop-up store will be held in Daikanyama! This article will provide details about the pop-up store, as well as introduce items that will be available for pre-sale and exclusive sale at the pop-up store.
[2nd collection]
NO.b = black
The second collection is b=black. We're offering a lineup related to black, including black itself, colors that complement black, and colors you'd want to wear the day after black.
NO.b 2025
POP UP STORE
This time, we will be holding a POP UP STORE at an event space in Daikanyama for three days, from December 5th (Fri) to December 7th (Sun). If you're in the area, please stop by!
*Sales will begin at 12:00 PM on Friday, December 5th at AMARC's online store, "AMARC LIFE STORE".
■ Event Period
December 5th (Fri) - December 7th (Sun), 2025
■ Business Hours
December 5th (Fri): 12:00 PM - 8:00 PM
*Invitation only. Please see below for details.
December 6th (Sat): 11:00 AM - 8:00 PM
December 7th (Sun): 11:00 AM - 6:00 PM
*Director Naoko Okusa's store attendance times will be announced on NO.b's official Instagram (@no.b__official) and other channels.
■ Venue
Silver Lab Daikanyama
Address: 2F Twin Building Daikanyama A, 30-3 Sarugakucho, Shibuya-ku, Tokyo
■ Regarding the Event on December 5th (Fri)
On Friday, December 5th, only "AMARC Premium Members," "limited customers of AMARC LIFE STORE," "members of 'Naoko Okusa's STYLE CAMPUS'," and related parties are invited. Eligible individuals have been sent detailed information via email.
On that day, we will have special events exclusively for that day. We look forward to seeing you all!
[Limited Event on Friday, December 5th]
① Pre-order sale of Indian stones
You can purchase stones personally selected by Okusa in India.
Furthermore, on the day of the event, Yuka Ishitake (@ artisav.jaipur.lifestyle), who runs a lifestyle brand in India, will be present. You can consult with Ms. Ishitake about the design and processing of jewelry using the stones you purchased and place an order.
* The number of stones is limited. Please note that the sale will end once all stones are sold out.
* On the day of the event, only the payment for the stones will be accepted. The design and processing fees will be paid at a later date after consulting with Ms. Ishitake.
② Novelty gift
Customers who spend 50,000 yen (excluding tax) or more will receive a novelty gift (NO.b original charm set)!
* Available on a first-come, first-served basis while supplies last. Please be aware.
* On Friday, December 5th, you will be asked to present proof of eligibility for entry. Please check the email we will send later for more details.
[POP UP STORE Pre-release Items]
Last year, NO.b's logo hoodie and sweatpants sold out in an instant, but they're back, refreshed and improved! Also, corduroy pants and bag charms, which are trending this year, will be available exclusively at our POP-UP STORE. All items are available while supplies last, so if you're interested, please be sure to visit our pop-up store.
[POP-UP STORE EXCLUSIVE ITEM]
Items that previously sold out at the AMARC LIFE STORE will be specially re-released at the NO.b POP UP STORE. Here's a sneak peek at some of them. These are also limited in quantity, so don't miss out!
AMARC LIFE STORE is now showcasing the NO.b LOOK BOOK! Additionally, AMARC's YouTube channel, "AMARC CHANNEL," features this lineup and Oiso's styling. Please check it out as well!
Please also follow NO.b's official Instagram (@no.b__official)!
*All prices listed on this page include tax.
*Cancellations and returns after purchase are generally not accepted, except for defective products.