[Sale Ended]
AMARC New Year Sale
Starts Saturday, January 3, 2026!

Happy New Year! We look forward to your continued support of AMARC and AMARC LIFE STORE in 2026.

To celebrate the beginning of the new year, AMARC LIFE STORE will be holding a "New Year Sale"! First, there will be a presale for AMARC premium members from 12:00 PM on Saturday, January 3, 2026, to 11:59 PM on Monday, January 5. After that, anyone can make a purchase from 12:00 PM on Tuesday, January 6, to 11:59 PM on Sunday, January 11.

This sale will include items that are discounted for the first time, as well as special New Year Sale discount rates. In addition, a very limited quantity of some previously sold-out items will be making a return! From items you can wear right now to those that will be useful all year round, be sure to take advantage of this opportunity ♡


『Event Period』

Premium Member Pre-sale:
January 3, 2026 (Sat) Noon
〜January 5, 2026 (Mon) 11:59 PM


General Sale:
January 6, 2026 (Tue) Noon
〜January 11, 2026 (Sun) 11:59 PM




『How to Purchase』

Premium Member Pre-sale Period
For details, please check the AMARC article. Clicking on "Sale Venue Entrance" at the bottom of the AMARC article will take you to a page viewable only by AMARC premium members. From there, please proceed to the Eligible Products List page (within AMARC LIFE STORE).

General Sale Period
Clicking on "Sale Venue Entrance" in two locations within this article will take you to the Eligible Products List page (within AMARC LIFE STORE).


*Once the sale begins, discounts will be applied, and you will be able to view and purchase limited edition items that are currently sold out. Please note that product pages will not be viewable until the sale starts.
*Membership information for AMARC and AMARC LIFE STORE is separate. For information on AMARC premium membership, please refer here.

*Participation in the pre-sale is limited to AMARC premium members (themselves) only.
*After the pre-sale ends, items will be sold at their regular prices.
*All items are limited in quantity. Please note that the sale will end once items are out of stock.




NAOKO’S MESSAGE

Hello everyone, this is Naoko Ohkusa.
Happy New Year! The new year, 2026, has begun. What kind of year shall we make it? What kind of "me" shall we become? Let's harness our creativity and imagination to make 2026 a year full of excitement and thrills.

Now, for the first exciting event of the new year: the AMARC LIFE STORE's New Year's lucky bag sale. I came up with the name myself (laughs). As adults, we're always giving, and rarely receive New Year's money, but this year, I really hope you treat yourself to a "first reward." Most items, whether it's that one piece you've always wanted or that one item you always use, are on sale. Personally, the "super bargain" is the Fabio Rusconi knee-high boots, for which I designed the last a few years ago. They were easy to wear, had a great leg-slimming effect, and sold nearly 1000 pairs, but now only petite sizes remain. We've made a bold decision to significantly reduce the price. Since there are no plans to sell them again in the future, if you wear a petite size, this is your chance! Of course, there are many other bargains, so please enjoy shopping at your leisure in a warm room.

In 2026, we will be launching a new small collection with "that designer." I'm a big fan of theirs, so I'm looking forward to it.

Last but not least, thank you for your continued support this year.


Naoko Ohkusa

New Year's Sale Entrance

70%OFF

✓FABIO RUSCONI for AMARC
Stretch Knee-High Boots

Regular Price ¥45,100→Special Price ¥13,530

FABIO RUSCONI for AMARC Stretch Thigh-High Boots
Regular Price ¥45,100 → Special Price ¥13,530 (70% OFF)

While Okusa had tried on countless thigh-high boots, she had never found "the one." So, she asked the Italian shoe brand "FABIO RUSCONI" to create her ideal pair. Easy to slip on, comfortable to walk in, makes legs look slender, and features a design that complements adult clothing. With various requests, such as adding a touch of traditional style, the boots were custom-made from the shoe last specifically for AMARC.

50% OFF

✓Packing Pouch Set
Regular Price ¥17,600 → Special Price ¥8,800 [Free Shipping]

Packing Pouch Set
Regular Price ¥17,600 → Special Price ¥8,800 (50% OFF) [Free Shipping]

A set of nylon packing pouches in three sizes: S, M, and L. They feature a handle for easy removal from your suitcase or carrying, and the back is made of highly breathable mesh material. This allows for good ventilation and makes it easy to check the contents without opening the zipper, saving you time. Another great feature is that they can be machine washed when dirty.

40% OFF

✓ Asymmetrical Satin Skirt
(Black, Red)

Regular price 34,100 JPY → Special price 20,460 JPY

Asymmetrical Satin Skirt (Black, Red)
Regular price ¥34,100 → Special price ¥20,460 (40% OFF)

This satin skirt features decorative details that flutter like petals. The use of thick satin creates a crisp silhouette. The waist can be adjusted to two sizes internally, making it suitable for a wide range of body types. Pair it with a jacket or an elegant blouse for a dressier occasion. For a more casual look, try contrasting it with a tank top or T-shirt.

30% OFF

✓NO.b Wool Reversible Long Gilet
Regular Price 63,800 yen → Special Price 44,660 yen

✓NO.b Semi-Wide Tuck Pants (Camel)
Regular Price 30,800 yen → Special Price 21,560 yen

✓NO.b Wool Line Pants (Navy)
*Size 36 only

Regular Price 40,700 yen → Special Price 28,490 yen

✓Flocky Tulle Pullover
(Black, Khaki)

Regular Price 16,500 yen → Special Price 11,550 yen

✓Flocky Tulle Dress
*Size 38 only

Regular Price 31,900 yen → Special Price 22,330 yen

✓<CATARZI> Basque Beret
Regular Price 17,600 yen → Special Price 12,320 yen

✓THE HAIR BAR TOKYO for AMARC
Hair Clip

Regular Price 9,900 yen → Special Price 6,930 yen [Free Shipping]

✓<6-Day Trial Size>
Live Love Laugh NMN 15000

Regular Price 7,560 yen → Special Price 5,292 yen [Free Shipping]

NO.b Wool Reversible Long Gilet
Regular Price ¥63,800 → Special Price ¥44,660 (30% OFF)

This reversible gilet uses "Australian Merino superfine wool (SUPER 140/16.5 micron)," a high-quality, hard-to-find material. Among reversible fabrics, this one uses a very fine count yarn, achieving a supple and soft texture. The color, "violet," was custom-dyed for this collection. Its grayish-purple hue pairs well not only with basic colors but also with classic autumn/winter shades like camel, burgundy, and brown.

NO.b Semi-Wide Tuck Pants (Camel)
Regular price: 30,800 yen → Special price: 21,560 yen (30% OFF)

From the "NO.b" collection, directed by Naoko Okusa. These pants feature three front tucks, creating a visually slimming effect around the waist and enhancing your silhouette. Additionally, the silhouette tapers slightly towards the knee and flares gently towards the hem, making your legs appear long and slender, for a beautiful leg-lengthening effect. Made from glossy, dry-touch wool, these pants can be worn regardless of the season or occasion.

Wool Lined Pants (Navy) *Size 36 only
Regular Price ¥40,700 → Special Price ¥28,490 (30% OFF)

From the "NO.b" collection, a brand directed by Naoko Okusa. The lines running down both sides and the center press create a beautiful leg-lengthening and slimming effect. Made from thick, substantial "wool twill" material, these pants exude a refined and elegant impression. We intentionally chose a knit material for the side tape to create a design point that highlights the contrast with the wool twill.

Flocked Tulle Pullover (Black, Khaki)
Regular price: 16,500 yen → Special price: 11,550 yen (30% OFF)

Flocked tulle has a velvet-like appearance, offering the warmth, elegance, and sheen of velvet while remaining sheer and lightweight for comfortable wear. Another great feature of this material is its stretchiness, which surprisingly doesn't cling to the body's lines. Additionally, gathers from the sides to the front subtly obscure the body's contours in a flattering way, making your figure look beautiful even from the side.

Flocked Tulle Dress (Size 38 Only)
Regular Price ¥31,900 → Special Price ¥22,330 (30% OFF)

A dress made from trendy "flocked tulle" material. By keeping the design simple, without buttons or zippers, you can enjoy various styles by coordinating it with different accessories and jewelry. It can be folded compactly and is lightweight, making it convenient to carry for travel, business trips, or as a change of clothes after work. The front features a boat neck that beautifully highlights the collarbones, while the back is designed with a subtle V-neck.

Basque Beret
Regular Price ¥17,600 → Special Price ¥12,320 (30% OFF)

This Basque beret, crafted from a soft wool blend, features a fluffy silhouette that looks warm and inviting. It instantly elevates your style with a modern feel. CATARZI is a brand from a long-established hat manufacturer with over 100 years of history, committed to "MADE IN ITALY," with each piece handmade in their workshop in Florence. You are sure to enjoy the quality and fit that only such craftsmanship can provide.

THE HAIR BAR TOKYO for AMARC Hair Clip
Regular Price ¥9,900 → Special Price ¥6,930 (30% OFF) [Free Shipping]

This hair clip is a collaboration with "THE HAIR BAR TOKYO," a specialty store for hair accessories. Its easy-to-grip design and lightweight yet secure hold have garnered many fans, including Oiso. The pattern chosen for this collection features a black base with interwoven white and gold-beige coloring. It blends well with various hair colors while providing a subtle accent.

<6-Day Trial Size>
Live Love Laugh NMN 15000

Regular price 7,560 yen → Special price 5,292 yen (30% OFF) [Free Shipping]

Feeling tired, unable to get up in the morning, feeling down — these "vague" ailments are due to a decrease in NMN produced in the body. This women's NMN supplement is essential for a healthy daily life, and contains the trending anti-aging ingredient NMN, as well as soy isoflavones which are expected to help regulate female hormones, and placenta, coenzyme Q10, and resveratrol, all known for their high skin-beautifying effects. It specializes in not only supporting the body and mind, but also hormone balance and beautiful skin.

20% OFF

✓NO.b Wool Reversible Skirt
Regular Price ¥31,900 → Special Price ¥25,520

✓NO.b
Necklace Charm (NEKO)

Regular Price ¥16,500 → Special Price ¥13,200

✓NO.b
Necklace Charm (NO.b)

Regular Price ¥22,000 → Special Price ¥17,600

Loafers
Regular Price ¥64,900 → Special Price ¥51,920

Buckle Boots
Regular Price ¥132,000 → Special Price ¥105,600

✓Ohayo・Oyasumi Oil Serum Set
Regular Price ¥13,200 → Special Price ¥10,560

NO.b Wool Reversible Skirt
Regular price ¥31,900 → Special price ¥25,520 (20% OFF)

This one-box pleated skirt was created to achieve the ultimate balance with the "Wool Reversible Long Gilet." It is made from a rare, highest-grade raw material: "Australian Merino Super Fine (SUPER 140/16.5 micron)." Both sides are brushed and given a double beaver finish, creating a luxurious impression. To ensure the nap remains as undisturbed as possible after production, the finishing process is meticulously done over time.

NO.b x PIMENTÉ Necklace Charm (CAT)
Regular Price 16,500 JPY → Special Price 13,200 JPY (20% OFF)

From the "NO.b" collection, a brand directed by Naoko Okusa. This is a collaboration series with "PIMENTÉ". The inspiration comes from Okusa's beloved cat, "Panita." Rather than a flat plate, the die-cut design prevents it from being too cute and instead gives it an elegant appearance. It adds a touch of humor to any outfit, sparking conversations like, "That necklace is adorable!"

NO.b Necklace Charm (NO.b)
Regular Price 22,000 yen → Special Price 17,600 yen (20% OFF)

A collection from "NO.b", a brand directed by Naoko Okusa. This is a collaboration series with "PIMENTÉ". The "NO.b" logo is engraved on an oval charm. The design emphasizes speed and modernity to update your jewelry coordination. With different logos on the front and back, you can enjoy different looks depending on your mood or outfit of the day.

<NEBULONI E.>Loafers
Regular Price 64,900 JPY → Special Price 51,920 JPY (20% OFF)

Elegant loafers featuring lace trim. Their sleek silhouette and square toe create a sophisticated and refined look. Available in basic colors like brown and black, they effortlessly complement any outfit, even those with multiple colors. The suede material molds to your feet for a soft and comfortable feel. With a square toe, you won't have to worry about your toes being constricted, making these loafers a desirable choice for everyday wear.

<NEBULONI E.>Buckle Boots
Regular Price ¥132,000 → Special Price ¥105,600 (20% OFF)

These engineer-style knee-high boots boast a trendy look. The gold buckle adds a touch of elegance, masculinity, and just the right amount of casualness. The shaft isn't too narrow, allowing you to wear them with mini-length bottoms, skinny pants, or even thicker denim. The belt at the top can be adjusted to change the silhouette. Made from sheep leather, they offer a soft and comfortable feel against the foot, with no constriction for a stress-free experience.

Ohayo/Oyasumi Oil Serum Set
Regular price: 13,200 JPY → Special price: 10,560 JPY (20% OFF)

A two-layer booster oil that replenishes both moisture and oil essential for the skin. "Ohayo Oil Serum" is blended with highly antioxidant marula oil and liposomal ceramides that support the skin's barrier function. "Oyasumi Oil Serum" is a nighttime booster oil that soothes skin after a long day. The oil layer is based on highly effective anti-aging jojoba oil. The water layer contains astaxanthin, which has excellent antioxidant properties for various body parts.

10% OFF

✓RED CARD TOKYO for AMARC "Manoa"
Regular price 28,600 yen → Special price 25,740 yen

✓Ohayo Oil Serum
Regular price 6,930 yen → Special price 6,237 yen [Free Shipping]

✓Oyasumi Oil Serum
Regular price 6,930 yen → Special price 6,237 yen [Free Shipping]

✓Live Love Laugh NMN 15000 (90 capsules)
Regular price 37,800 yen → Special price 34,020 yen

RED CARD TOKYO for AMARC "Manoa"
Regular price: 28,600 yen → Special price: 25,740 yen (10% OFF)

The "Manoa" from RED CARD TOKYO's new summer staple "Aero Jeans" series features a lightweight "cotton x polyester" fabric, allowing you to wear denim comfortably even in summer. To beautifully accentuate the hip line, elastic has been intentionally placed on the sides rather than the back. As an AMARC exclusive, we have changed the color and stitching, making it easier for people of various ages, body types, and tastes to try it on.

Ohayo Oil Serum
Regular price ¥6,930 → Special price ¥6,237 (10% OFF) [Free shipping]

This bi-phase booster oil replenishes both the moisture and oil that your skin needs. It's a hybrid product that combines the power of plants with the latest penetration technology. Ohayo Oil Serum is formulated to protect and nourish the skin from various environmental factors, with a base of highly antioxidant marula oil and ingredients derived from lithospermum root to protect against external irritants. By further blending liposomized ceramides, we have created a formula that supports the skin's barrier function.

Oyasumi Oil Serum
Regular Price 6,930 yen → Special Price 6,237 yen (10% OFF) [Free Shipping]

This bi-phase booster oil replenishes both the moisture and oil that skin needs. It's a hybrid product combining the power of plants with the latest penetration technology. "Oyasumi Oil Serum" is for nighttime use, to pamper skin after a long day. The oil layer uses highly effective anti-aging jojoba oil as its base, along with moringa oil, which is said to have "300 benefits" in Ayurveda. The water layer contains astaxanthin, which is excellent for its antioxidant properties.

Live Love Laugh NMN 15000 (90 capsules)
Regular price 37,800 yen → Special price 34,020 yen (10% OFF)

Feeling tired easily, unable to wake up in the morning, feeling down — these "vague" symptoms of poor health are caused by a decrease in NMN produced in the body. This NMN supplement for women contains NMN, a popular anti-aging ingredient essential for a healthy daily life, along with soy isoflavones, which are expected to regulate female hormones, and highly effective beauty ingredients such as placenta, coenzyme Q10, and resveratrol. It is an NMN supplement specifically designed for women, focusing not only on the body and mind, but also on hormone balance and skin beauty.

Resale of popular items

We are specially re-releasing products that were previously popular at AMARC LIFE STORE. As these are surplus items from production, quantities are very limited for all of them. If there's anything you're interested in, be sure to check it out soon ♡

✓NO.b Logo Hoodie (Navy)

✓Curensology for AMARC
Fox Cashmere 2-Way Dress

✓Chaos for AMARC
Logo T-shirt & Organza Bag

NO.b NUMBER.b Logo Hoodie (Navy) ¥16,500

From "NO.b", a brand directed by Naoko Okusa. The silhouette is set to a moderate oversized fit. The bold "NUMBER.b" logo adds a sense of speed to your styling, while the medium-weight, crisp fabric creates a rich and elegant impression. Navy also gives a refined impression, making it a recommended color for those who are not accustomed to wearing hoodies.

Curensology for AMARC Fox Cashmere 2-Way Dress, ¥47,300

This is an AMARC exclusive color of the "Fox Cashmere 2-Way Dress" previously offered by "Curensology". It's an oversized dress featuring the fluffy texture of fox wool and the soft feel of cashmere. In contrast to the relaxed fit of the body, the sleeves have a slightly tighter silhouette. This contrast creates a glamorous and luxurious ambiance that goes beyond just comfort.

Chaos for AMARC Logo T-shirt & Organza Bag ¥13,200

Chaos's "first" logo T-shirt was realized at Oiso's strong request. The graphical logo, placed on the lower left, is designed to be visible even with high-waisted bottoms or when wearing a jacket, bringing a modern and urban feel to your outfit. By placing the seam at the back instead of the side, the silhouette remains flat when viewed from the side, and also has the effect of making your back look sharper when viewed from behind.

New Year's Sale Entrance

*Once the sale begins, discounts will be applied, and limited edition items that are currently sold out will become available for viewing and purchase. Please note that product pages will not be accessible before the start time.
*Cancellations and returns after purchase are not accepted, except for defective products.

*All prices listed on this page include tax.