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Naoko Okusa is the creative director of "make it happen," the new jewelry line from AMARC LIFE STORE. This collection features jewelry that aims to be "the design you always wanted but couldn't find," offering a gentle strength that empowers the wearer.

For the first time, we've collaborated with HER., a brand that Osa has great faith in for its fashion sensibility. We've created a special lace blouse that reflects today's mood, available exclusively at the AMARC LIFE STORE.

The "Ohayo/Oyasumi Oil Serum Set," which was temporarily out of stock at the AMARC LIFE STORE, will be restocked starting Wednesday, April 22nd.

We've completed our collaboration with fashion director Machiko Sukemune, who has launched and rebranded many iconic brands.

The collaboration between TICCA and AMARC is finally here! This exquisite piece features a meticulously calculated pattern and luxurious drape that beautifully flatters the figure.

Naoko Okusa is selling the gilet and stole that she fell in love with at first sight at an exhibition. In addition, she has created a special set that can only be purchased at AMARC LIFE STORE.

In response to popular demand, we are excited to announce a limited-quantity restock of the highly popular "LERET.H for AMARC" Sac Carré!

To celebrate the start of the new year, AMARC LIFE STORE is holding a "New Year Sale"! We have items you can wear right now, as well as items that will be useful all year round. Don't miss out on this opportunity!

AMARC's charity flea market, always a hit, is set to be held on our online store "AMARC LIFE STORE" starting at noon on Friday, December 26th!

NO.b (Number B), a brand directed by Naoko Okusa, debuted in 2024. It has been decided that the second collection will be released on Friday, December 5, 2025!

Haramaki pants, a collaboration with waffle haramaki, a brand that sells innerwear, including haramaki, are back again this year!

Our second collection will not only be available at AMARC's online store, "AMARC LIFE STORE," but we will also be opening a pop-up store in Daikanyama! This article provides details about the pop-up store, as well as information on items available for pre-sale and exclusive sale at the pop-up store.

Last year's popular "AVLDE" silk stole was released in navy, and this year AMARC will also carry it!

Introducing semi-wide silhouette pants made with large lace patterns! The sweet and delicate lace material is combined with a mannish pants style to create a pair that allows you to enjoy mixing and matching styles.

AMARC's original "ultimate basic shirt" is finally here! Naoko Okusa, the chief editor of AMARC and a passionate shirt lover who has worn countless shirts throughout her life, seriously pursued her ideal shirt. We paid meticulous attention to every detail, from the material and silhouette to the buttons, ensuring it fits all body types and any occasion.