The AAYUSHI denim pintuck blouse, which sold out instantly after being featured on AMARC CHANNEL (YouTube), will be available in AMARC LIFE STORE exclusive materials and colors.

This blouse, unique to AAYUSHI, sways with your movements and adds a fashionable touch. Pair it with denim for a casual look, or with dress pants for the office. It's a versatile piece that can be layered over an inner top or worn as a light jacket over a dress.

Sales begin on Friday, July 3rd at noon. This is a limited quantity sale, so don't miss out on this opportunity.

Feel exhilarated by its form.
A piece where sophistication and glamour resonate

A blouse with a couture-like air. Its form, swaying in the wind, creates a lingering impression. The base is the "Denim Pintuck Blouse," which sold out in an instant after being featured on "AMARC CHANNEL." While retaining the highly popular design, we've updated it with new materials and colors for a chic look.

Its most distinctive feature is the delicate pintucks lavishly applied from the shoulder yoke to the bust. These intricate details create a profound three-dimensional effect and beautiful drape. The flared silhouette, flowing gently from the pintucks, gracefully skims the body, providing elegant roominess. The sleeves have a luxurious volume that softly envelops the arms, and the cuffs are slightly longer. This contrast tightens the overall impression and adds a fashionable nuance.

For the AMARC LIFE STORE's special order, the material was changed to cotton lawn. By using superfine long-staple cotton, known as "mill-made" in India, we achieved a subtle luster and suppleness reminiscent of silk. Its light texture naturally catches the air, beautifully enhancing the flared silhouette.

This AAYUSHI-exclusive blouse sways with every movement and exudes a fashionable glamour. Pair it with denim for a casual look, or with smart trousers for the office. It's a versatile piece that can be layered over an inner garment or worn as a light jacket over a dress, offering a wide range of styling options.

＜Color＞
Black

＜Material＞
100% Cotton

＜Size＞
One size fits all

＜Price＞
27,500 yen (tax included)

Launched in 2024 as a textile brand using original Indian materials. "AAYUSHI" means "long-lived" in Hindi. While inheriting the rich culture and traditional techniques that have been spun over a long period, the brand breathes new life into them, proposing clothing that will be cherished for a long time.

[About purchasing]

Sales Period: From 12:00 PM on Friday, July 3rd

*Due to limited quantities, sales will end once the planned number is reached.

Delivery Time:
We will deliver your order as soon as possible after purchase.