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NO.b, a new brand directed by Naoko Okusa, debuted on Wednesday, October 16th. Some of the items that were pre-sold at the pop-up store held on the same day will be available online from Thursday, November 14th!

A hair clip created in collaboration with hair accessory specialty store "THE HAIR BAR TOKYO" has been created as a special order for AMARC.

It has been very popular and many items have sold out...! We have received many requests to restock the "NUMBER.b Logo Parka" and "MASTER&Co. Exclusive Studded Belt", so we will be taking orders for them.

On Wednesday, October 16th, the new brand "NO.b (Number B)" directed by Naoko Okusa will finally debut. In conjunction with the brand's debut, a POP UP STORE will be held at LUMINE 1 in Shinjuku, Tokyo, where pre-sale products will also be available! If you are in the area, please stop by the store.

On Wednesday, October 16th, the new brand "NO.b" directed by Naoko Okusa will finally make its debut! On this page, we will bring you the full details of the first collection along with photos of Okusa wearing the clothes in person.

We will be introducing NO.b's first collection as well as providing details about the pop-up store.

A long-awaited collaboration with Curensology, of which Okusa is also a big fan, has been realized! What we are delivering is the "Fox Cashmere 2WAY Dress".

The "AMARC Original Big Collar Down Coat", which was well received last year, is back again this year!

The popular "AMARC Original Turtleneck Cut and Sew" will be available again this year! In addition to the standard black and light gray, a new color, "charcoal gray," will be available.

The "STATE OF MIND for AMARC Side Slit Pullover" has been on sale twice in the past and quickly sold out. We have received many requests to restock it, so it is now available again this year!

We have collaborated with AVLDE, a brand that specializes in 100% silk scarves and stoles made from fabrics from Italy's top fabric manufacturers!

The AMARC original leather necklace was SOLD OUT immediately after the last pre-order started. Due to many requests for a re-order, we have decided to start pre-orders from August 1st (Thursday)!

Lightweight, stylish, and a perfect addition to any style - AMARC's original leather motif necklace is here! It has a strong presence even on its own, and layering it with a gold necklace will add depth to your jewelry coordination.

Introducing a linen jacket with eye-catching, voluminous sleeves! This short jacket will enhance your style, and we paid special attention to the length so that it is easy for adults to wear.

The "Open-back camisole with cups" in collaboration with "UNDERSON UNDERSON" was released last year and quickly sold out. It will be available again this year!