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NO.b is a new brand directed by Naoko Okusa that debuted in the fall of 2024. Among the NO.b lineup, the wool jacket and the random tuck skirt sold out within a few days of their release. These two items, which can be considered legendary masterpieces, will be resold in limited quantities!

A collaboration between the popular handbag brand "VASIC" and AMARC has been realized! To commemorate the 10th anniversary of the brand's launch, AMARC has created special editions of VASIC's masterpieces "Bond Mini" and "Round Mini Mini".

Although it's still cold, the mood is starting to turn towards spring. The dilemma of "What should I wear?" may be unique to this transitional period. This time, we've picked out some items that you can buy now and wear until spring, and that are extremely versatile! We'll introduce them along with Naoko Okusa's outfits.

To express our gratitude to all of our loyal customers, and to those who have not yet used our products, we are holding a limited-time special campaign to show our appreciation for the changes it can bring to your skin and body!

This is a collaboration between "NO.b", a new brand directed by Naoko Okusa, and "PIMENTÉ". This necklace sold out in the blink of an eye last year, but due to many requests, we have decided to resell it!

AMARC LIFE STORE's first item of 2025 is a collaboration denim with RED CARD TOKYO! The "Manoa" which was released in 2024 and quickly became a huge hit has been modified to suit AMARC's style.

The first item of 2025 from AMARC LIFE STORE is an AMARC original shirt dress! It can be worn on its own or as a jacket.

To express our gratitude to everyone who supports AMARC, we will be holding a Christmas Campaign!

A reversible muffler and silk scarf have been released in collaboration with manipuri, a popular Japanese brand known for its vintage-like scarves!

AMARC original items that will come in handy during the many festive events around the New Year will be on sale from Friday, December 13th! Tops and dresses made with trendy flocked tulle, as well as satin skirts with beautiful dramatic details, will be available.

The Haramaki pants, a collaboration with "waffle haramaki," a brand that sells innerwear, are back again this year! In addition to last year's cloudy gray, this year's new color is black.

Introducing a top made of tulle that can be worn in any season! With just the right sizing that doesn't fit too tightly to the body, a simple design, and velour accents around the neckline, this trendy sheer item is packed with healthy features to make it even more enjoyable.

NO.b, a new brand directed by Naoko Okusa, debuted on Wednesday, October 16th. Some of the items that were pre-sold at the pop-up store held on the same day will be available online from Thursday, November 14th!

A hair clip created in collaboration with hair accessory specialty store "THE HAIR BAR TOKYO" has been created as a special order for AMARC.

It has been very popular and many items have sold out...! We have received many requests to restock the "NUMBER.b Logo Parka" and "MASTER&Co. Exclusive Studded Belt", so we will be taking orders for them.