On sale from Wednesday, October 16th! "NO.b" is a new brand directed b

Wednesday, October 16
Now on sale!
"NO.b" is a new brand directed by Naoko Okusa

The new brand " NO.b" directed by Naoko Okusa will finally debut on Wednesday, October 16th !

This first collection expresses the basics of "NO.b". Director Okusa's favorite navy jackets and shirts, double-faced sets and hoodies, and other basic items that reflect the current mood are available.

On this page, we will present the full details of the first collection along with photos of Okusa wearing the clothes in person.

The featured items will be available for purchase from 11:00am on Wednesday, October 16th at the POP UP STORE at LUMINE 1 in Shinjuku, Tokyo , and at the EC site " AMARC LIFE STORE ." Anyone can purchase them, but some items are limited in number, so don't miss out!

LOOK #01

Wool jacket ¥74,800 , turtleneck cut-and-sew ¥12,100 , <MASTER&Co. exclusive> studded belt ¥27,500 / all NO.b (AMARC LIFE STORE) Others / Okusa's personal belongings [Okusa height: 161.8cm]

Wool jacket

[Price] 74,800 yen
[Color] Dark Navy
[Size] One size
[Material] Outer: 100% wool; Lining: 100% cupra

＜MASTER&Co. exclusive＞
Studded belt

[Price] 27,500 yen
[Color] Black
[Size] One size
[Material] Body: Cowhide Leather Accessories: Brass

LOOK #02

Oversized shirt ¥37,400 , random tuck skirt ¥47,300 / both NO.b (AMARC LIFE STORE) Others / Okusa's personal items [Okusa height: 161.8cm]

Oversized shirt

[Price] 37,400 yen
[Color] White, sax blue
[Size] One size
[Material] 100% cotton

Random Tuck Skirt

[Price] 47,300 yen
[Color] Black
[Size] One size
[Material] 100% polyester

LOOK #03

Hooded coat ¥97,900 , <SLOANE exclusive> 14G wool knit ¥29,700 , long sleeve cut and sew ¥7,700 / All NO.b (AMARC LIFE STORE) Others / Okusa's personal items [Okusa height: 161.8cm]

Hooded coat

[Price] 97,900 yen
[Color] Beige
[Size] 36,38
[Material] Outer: 70% cotton, 30% nylon; Lining: 100% polyester

＜SLOANE exclusive＞
14G wool knit

[Price] 29,700 yen
[Color] Gray
[Size] One size
[Material] 100% wool

Long sleeve top

[Price] 7,700 yen
[Color] White
[Size] One size
[Material] 100% cotton

LOOK #04

NUMBER.b logo parka ¥16,500 , wool line pants ¥40,700 / both NO.b (AMARC LIFE STORE) Others / Okusa's personal belongings [Okusa height: 161.8cm]

NUMBER.b logo hoodie

[Price] 16,500 yen
[Color] Navy, gray
[Size] One size
[Material] 100% cotton

Wool Line Pants

[Price] 40,700 yen
[Color] Dark Navy
[Size] 36, 38, 40 (*)
[Material] Outer: 100% wool, Lining: 100% cupra, Other fabric: 100% polyester

*Size 40 will only be available at the pop-up store.

LOOK #05

Wool river long gilet ¥63,800 , turtleneck cut and sew ¥12,100 / both NO.b (AMARC LIFE STORE) Other / Okusa's personal belongings [Okusa height: 161.8cm]

Wool River Long Gilet

[Price] 63,800 yen
[Color] Purple
[Size] One size
Material: 78% wool, 22% nylon

LOOK #06

Tailored blouse ¥25,300 / NO.b (AMARC LIFE STORE) Other / Okusa's personal item [Okusa height: 161.8cm]

Tailored blouse

[Price] 25,300 yen
[Color] White, Black
[Size] One size
[Material] 100% nylon

LOOK #07

Long sleeve cut and sew ¥7,700 , <SLOANE exclusive> 5G wool cashmere knit ¥34,100 , semi-wide pleated pants ¥30,800 , <MASTER&Co. exclusive> Studded belt ¥27,500 , cap (※to be released in the future) / all NO.b (AMARC LIFE STORE) Other / Okusa's personal belongings [Okusa height: 161.8cm]

Long sleeve cut and sew ¥7,700 , Semi-wide pleated pants ¥30,800 , <MASTER&Co. exclusive> Studded belt ¥27,500 , Cap (※To be released in the future) / All NO.b (AMARC LIFE STORE) Other / Okusa's personal belongings [Okusa height: 161.8cm]

Long sleeve cut and sew ¥7,700 , Semi-wide pleated pants ¥30,800 , <MASTER&Co. exclusive> Studded belt ¥27,500 / All NO.b (AMARC LIFE STORE) Others / Okusa's personal items [Okusa height: 161.8cm]

Turtleneck cut-and-sew ¥12,100 , Wool river skirt ¥31,900 / both NO.b (AMARC LIFE STORE) Others / Okusa's personal items [Okusa height: 161.8cm]

Wool River Skirt

[Price] 31,900 yen
[Color] Purple
[Size] 36,38
Material: 78% wool, 22% nylon

LOOK #09

NUMBER.b logo hoodie ¥16,500 , oversized shirt ¥37,400 , sweatpants ¥13,200 / all NO.b (AMARC LIFE STORE) Others / Okusa's personal belongings [Okusa height: 161.8cm]