The new brand "NO.b" directed by Naoko Okusa
First POP UP STORE!
Pre-sale items also available at the pop up store.

On Wednesday, October 16th, the new brand "NO.b" directed by Naoko Okusa will finally debut. In conjunction with the brand's debut, a pop-up store will be held at LUMINE 1 in Shinjuku, Tokyo , where pre-sale products will also be available! If you are in the area, please stop by the store.

In addition, customers who spend over 50,000 yen (excluding tax) on "NO.b" products at the store will receive a free copy of Okusa's new book, " See, Touch, Face, Wear Yourself, Live " (Magazine House), which will be released on October 16th! It will be autographed by Okusa. Please come to the store early!

*The giveaway of Okusa's new book is limited in quantity and on a first-come, first-served basis. Please note that it will end as soon as stock runs out.

<Kilim ARTS exclusive>
Kilim Bag

<Kilim ARTS exclusive> Kilim bag ¥41,800/NO.b (AMARC LIFE STORE)

<PIMENTÉ exclusive>
Necklace Charms & Necklaces

From the left: <PIMENTÉ exclusive> Necklace charm (NO.b logo) ¥22,000 *Chain sold separately, reference product, <PIMENTÉ exclusive> Heart motif necklace ¥28,600 , <PIMENTÉ exclusive> Necklace charm (NEKO) ¥16,500 *Chain sold separately, reference product / all NO.b (AMARC LIFE STORE)

Coordinate Sample

Tailored blouse ¥25,300 , Kilim bag (exclusive to Kilim ARTS) ¥41,800/NO.b (AMARC LIFE STORE) Other items/Okusa's personal belongings [Okusa height: 161.8cm]
<SLOANE exclusive> 14G wool knit ¥29,700 , long sleeve cut and sew ¥7,700 , <PIMENTÉ exclusive> Necklace charm (NO.b logo) ¥22,000 *Chain sold separately, reference product, <PIMENTÉ exclusive> Heart motif necklace ¥28,600 / All NO.b (AMARC LIFE STORE) Other / Okusa's personal belongings [Okusa height: 161.8cm]

In addition to the above items, the POP UP STORE will have limited quantities of the charcoal grey turtleneck cut-and-sew top, which is sold out at the AMARC LIFE STORE, as well as popular leather motif necklaces .


"NO.b"
POP UP STORE


■ Event period
Wednesday, October 16, 2024
~ October 28th (Monday)

■ Business hours
11:00〜21:00

■Venue: Shinjuku LUMINE 1/ 2F Gallery 1
Shinjuku-ku Nishi-Shinjuku 1-1-5

*Director Naoko Okusa's store hours will be announced on NO.b's official Instagram account ( @no.b__official ) etc.
>>NO.b's official Instagram is posting a variety of information!

*All prices listed on this page include tax.
*We generally do not accept cancellations or returns after purchase, except for defective products.