24 FALL & WINTER

NO.b = basic

I wanted to create a brand with different content every time, like a magazine. That's how "NO.b" was born. "NO" is the initial of Naoko Okusa, and what does "b" stand for? Book! Beer! Black! Beach! And so on, all of the things I love about "b~~~". The theme of my first collection, Fall/Winter 2024, is "basic". It's made up of items that I've always loved and want to continue wearing.

Naoko Ohkusa

1 / 10 

A man in a suit,
What if you break it down in your own way?
Handsome and feminine ♡

JACKET ¥74,800[NO.b]
SHIRT ¥37,400 [NO.b]
PANTS ¥40,700[NO.b]

2 / 10 

The black midi skirt
Surely for the rest of my life,
I think I'll keep wearing it

KNIT〈NO.b exclusive〉¥29,700 [SLOANE/NO.b]
SKIRT ¥47,300[NO.b]
BOOTS ¥132,000 [NEBULONI E./NO.b] *Available at POP UP STORE

4 / 10 

Nuance is,
I wonder if he'll say it.
Rich flavor and striking color combination

PANTS ¥30,800[NO.b]
KNIT ¥106,700 [raspail/NO.b] *Available at POP UP STORE
LOAFER ¥64,900 [NEBULONI E./NO.b] *Available at POP UP STORE

STOLE (AMARC exclusive) ¥44,000 [AVLDE/NO.b]

5 / 10 

"Nice outfit, where did you get it?"
Many times abroad
Court called out

COAT ¥97,900[NO.b]
BOOTS ¥132,000 [NEBULONI E./NO.b] *Available at POP UP STORE

COAT ¥97,900[NO.b]
CUT AND SEW ¥7,700[NO.b]
PANTS ¥40,700[NO.b]

6 / 10 

Sexy and elegant
It's easy to achieve.
Violet Setup

GILET ¥63,800[NO.b]
CUT AND SEW ¥12,100[NO.b]
SKIRT ¥31,900[NO.b]
LOAFER ¥64,900 [NEBULONI E./NO.b] *Available at POP UP STORE

7 / 10 

Something I like for no reason.
Adults dare to
Logo hoodie

HOODIE ¥16,500[NO.b]
PANTS ¥13,200[NO.b]
KNIT ¥27,500 [raspail/NO.b] *Available at POP UP STORE

8 / 10 

Beautiful pants,
The foundation of outfits.
It's nice to have one

BLOUSE ¥25,300[NO.b]
PANTS ¥30,800[NO.b]

9 / 10 

Bright red is good.
"Good-natured"
In fact, it goes with any color

SHIRT ¥37,400 [NO.b]
KNIT〈NO.b exclusive〉¥34,100 [SLOANE/NO.b]
SKIRT ¥51,700 [raspail/NO.b] *Available at POP UP STORE

10 / 10 

Casual, sporty,
feminine.
Combine freely and freely

COAT ¥97,900[NO.b]
HOODIE ¥16,500[NO.b]
SKIRT ¥47,300[NO.b]

ITEMS

Simple is good, but
Adult "playfulness"
I want to add some spice

BAG〈NO.b exclusive〉 ¥41,800 each[Kilim ARTS/NO.b]※Available at POP UP STORE

(LEFT) CARDIGAN ¥34,900 [TOQUE/NO.b]
(RIGHT) KNIT ¥29,900 [TOQUE/NO.b]

BELT〈NO.b exclusive〉¥27,500 [MASTER&Co./NO.b]

NECKLACE CHARM (NO.b) <NO.b special order> ¥22,000 [PIMENTÉ/NO.b]◆
NECKLACE (HEART) <NO.b special order> ¥28,600 [PIMENTÉ/NO.b]
NECKLACE CHARM (NEKO) <NO.b special order> ¥16,500 [PIMENTÉ/NO.b]◆
◆ Chain sold separately. Reference product
*All PIMENTÉ products will be sold at the POP UP STORE first

BOOTS [H2cm] ¥132,000 [NEBULONI E./NO.b] *Available at POP UP STORE
LOAFER [H2cm] ¥64,900 [NEBULONI E./NO.b] *Available at POP UP STORE