[Pre-sale in stores]
＜PIMENTÉ exclusive＞Necklace charm (NEKO)

*This product will be sold in stores first. The date when it will be available online has yet to be decided.
Please note that if an item is sold out in-store, it may not be available for purchase online.
*This is a charm only. Please wear it with your favorite chain.

This is the first collection that expresses the "basic" of "NO.b." It is a collaboration series with "PIMENTÉ" that embodies Okusa's "wants!"

The image source is Okusa's beloved cat, "Panita." The necklace is cut out instead of a plate, so it is not too cute and has an elegant appearance. Since each piece is not too assertive, you can easily layer them together and expand the range of your style. It adds a little humor to your outfit, so it can also be a conversation starter, such as "That necklace is cute!"

Since it does not have a loop, you can choose any material or thickness of necklace chain, and you can change the impression by changing the chain. If you want a delicate finish, choose a thin gold chain. If you want to make a statement by layering it over a knit, choose a thicker silver chain. You can coordinate it however you like.

It's an adorable charm that will somehow soothe you just by wearing it.

Launched by stylist Naoko Okusa in AW 2024, the brand is like a magazine content, capturing the mood of the moment and expressing it as a new style. The brand name "NO.b" combines the initials of the publisher (director) Naoko Okusa's name, "NO", and the "b" from her favorite words, "book, beer, black, beach". The brand aims to be a brand that is full of surprises and joy "every issue", with the excitement of proposing styles that are a little ahead of the times, and the atmosphere of the times, based on the real feelings of a busy person who spends every day. The first collection expresses the "basic" of "NO.b", and is made up of navy jackets, shirts, double-faced sets and hoodies that Naoko Okusa has always loved.

PIMENTÉ means "to spice things up" in French. The brand's concept is that "like the seasoning of food, the impression of fashion changes depending on what items you use and how you incorporate them," and they offer jewelry, shoes, and bags that add a stylish "spice." In addition to their original lineup, they also offer selections from Japan and overseas. They propose a free style that is not bound by age or body type.