[Pre-sale in stores]
<PIMENTÉ exclusive> Heart motif necklace

*This product will be sold in stores first. The date when it will be available online has yet to be decided.
Please note that if an item is sold out in-store, it may not be available for purchase online.

This is the first collection that expresses the "basic" of "NO.b." It is a collaboration series with "PIMENTÉ" that embodies Okusa's "wants!"

This was an original design created from scratch in response to Okusa's request for a heart-shaped necklace that allowed her skin to show through. By making the heart "flat" rather than "plump," it is less sweet. Even adults can wear it casually. However, it is thick enough to give a rich impression. It shines elegantly without any unpleasant light reflections, so it will make a statement even when layered over a matte material such as knitwear.

You can wear it short like a choker, or wear it long and layer it with other jewelry. The chain length is adjustable so that you can enjoy a wide range of jewelry coordination. This specification was also made exclusively for this occasion.

This necklace shows us the joy of layering whatever we like, without worrying about gold or silver.

Launched by stylist Naoko Okusa in AW 2024, the brand is like a magazine content, capturing the mood of the moment and expressing it as a new style. The brand name "NO.b" combines the initials of the publisher (director) Naoko Okusa's name, "NO", and the "b" from her favorite words, "book, beer, black, beach". The brand aims to be a brand that is full of surprises and joy "every issue", with the excitement of proposing styles that are a little ahead of the times, and the atmosphere of the times, based on the real feelings of a busy person who spends every day. The first collection expresses the "basic" of "NO.b", and is made up of navy jackets, shirts, double-faced sets and hoodies that Naoko Okusa has always loved.

PIMENTÉ means "to spice things up" in French. The brand's concept is that "like the seasoning of food, the impression of fashion changes depending on what items you use and how you incorporate them," and they offer jewelry, shoes, and bags that add a stylish "spice." In addition to their original lineup, they also offer selections from Japan and overseas. They propose a free style that is not bound by age or body type.