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NUMBER.b logo hoodie <navy>

The first collection expresses the "basic" of "NO.b".

A sweat top with an eye-catching graphic "NUMBER.b" logo. Because it is an item that can be worn casually, we did not want to limit the occasions in which it can be worn, so we packed it with details that make it easy for adults to try without being too casual.

The silhouette is just the right amount of oversized. The hood is also intentionally made large to create a modern look. The bold " NUMBER.b " logo gives the outfit a sense of speed. The mid-weight, firm material gives it a rich and elegant impression. Additionally, the NO.b logo is embroidered on the cuffs to add a touch of playfulness.

By adding various elements that go beyond just "casual," it dispels the image that sweatshirts are rough, plain, and sloppy. It goes well with a variety of bottoms, such as tapered pants, wide pants, voluminous skirts, and tight skirts, so it's a hoodie that you should wear not only on casual days, but also on days when you want to enjoy a stylish look.

It can be worn as a set with sweatpants made of the same material . We calculated the balance so that it doesn't look unfashionable even when worn as a set.

It comes in two colors, gray and navy. The gray, a classic sweatshirt color, can be layered with a blue shirt or worn over a navy jacket, allowing for a wide range of variations. The navy color is not a heavy navy color, but has a dry look and a luxurious feel. If you are not used to wearing hoodies, we recommend starting with the navy color.

■Click here for a different color, gray. ■ Click here for sweatpants made of the same material.

Launched by stylist Naoko Okusa in AW 2024, the brand is like a magazine content, capturing the mood of the moment and expressing it as a new style. The brand name "NO.b" combines the initials of the publisher (director) Naoko Okusa's name, "NO", and the "b" from her favorite words, "book, beer, black, beach". The brand aims to be a brand that is full of surprises and joy "every issue", with the excitement of proposing styles that are a little ahead of the times, and the atmosphere of the times, based on the real feelings of a busy person who spends every day. The first collection expresses the "basic" of "NO.b", and is made up of navy jackets, shirts, double-faced sets and hoodies that Naoko Okusa has always loved.