As we have announced on Okusa's blog , Instagram , and AMARC CHANNEL , the apparel brand " NO.b " directed by Okusa Naoko will debut on Wednesday, October 16th .

" NO.b " changes the theme every issue, just like a magazine project, and develops a collection full of surprises and excitement. The brand name is a combination of the initials of the publisher (director) Naoko Okusa, "NO", and the first letter "b" of Okusa's favorite words, such as book, beer, black, beach, etc.

The brand will also be selling the products at AMARC's online store, "AMARC LIFE STORE," but a pop-up store will also be held at LUMINE 1 in Shinjuku, Tokyo! We will be introducing the first NO.b collection and sharing details about the pop-up store.

This first collection expresses the basics of "NO.b". The collection features basic items with a modern feel, such as navy jackets and shirts that director Naoko Okusa has always loved, double-faced sets and hoodies.

Director Naoko Okusa had a strong and passionate desire to not only develop the brand online, but also to see customers face to face and convey the feelings she has put into the brand "NO.b", and to have as many people as possible get to know about it and try it on, so she decided to hold a pop-up store to coincide with the brand's debut.

The event will be held at the pop-up space of LUMINE 1 in Shinjuku, Tokyo . It will run for 13 days from October 16th (Wed) to 28th (Mon), so if you are in the area, please come and visit us.

>>NO.b's official Instagram ( @no.b__official ) is posting a variety of information!


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