AAYUSHI for AMARC Pintuck Blouse

A form that inspires excitement.
A piece where sophistication and glamor resonate

A blouse with a couture-like feel. The form, swaying in the wind, creates a lingering presence. The base is the "Denim Pintuck Blouse," which sold out instantly after being featured on "AMARC CHANNEL." While keeping the much-loved design, we have updated it with different materials and colors for a chic look.

Its greatest feature is the delicate pintucks luxuriantly applied from the shoulder yoke to the chest. These intricate details create a profound three-dimensionality and beautiful drape. Additionally, the flare silhouette that gently flows from the pintucks allows for elegant ease without clinging to the body. The sleeves have a luxurious volume that softly envelops the arms, and the cuffs are slightly longer. This contrast tightens the overall impression and adds a modern nuance.

For the AMARC LIFE STORE's exclusive order, the material was changed to cotton lawn. By using fine-count extra-long staple cotton, known as "mill-made" in India, a slight silk-like sheen and suppleness are achieved. Its light texture naturally captures air, beautifully enhancing the flare silhouette.

This unique AAYUSHI blouse sways with movement, imparting a modern glamor. Pair it with denim for a casual look, or with dressier pants for the office. It's a versatile piece that can be layered with an inner top or worn as a cover-up over a dress.

[Precautions for use]
・This product uses fabric made in India. Due to hand-dyeing and the nature of the material, each item may have unique color variations, scuffs, etc.
・Due to the emphasis on design, the fabric strength is not very high. Excessive force may cause tearing. Please handle with care.
・Color transfer may occur to other clothing or underwear due to friction (especially when wet), sweat, or rain.
・Some color fading and shrinkage may occur during washing. Please wash separately, avoid soaking, and dry immediately after washing and spinning.
・Leaving the product in direct sunlight for an extended period may cause discoloration.
・Due to processing and materials, dimensions may have slight variations and individual differences during the production process. A variation of +/- 2-3 cm from the stated size is considered within the standard during inspection. Please be aware of this in advance. (Returns/exchanges in this case will be treated as customer convenience.)
・Please be sure to check the attention tag and washing label attached to the product when wearing or handling it.

Launched in 2024 as a texture brand using original Indian materials. "AAYUSHI" means "long-lived" in Hindi. While inheriting the rich culture and traditional techniques passed down through generations, the brand infuses new life to offer clothing that will be loved for a long time.

Hello everyone, Naoko Okusa here. The rainy season is intense (cries). This year, it's really raining properly. Our autonomic nervous system tends to get out of whack, so let's all be careful♡

Perfect for this time of year is the pintuck blouse from AAYUSHI, made from fine-count Indian cotton. It's a legendary iconic blouse that kept selling out after we introduced it on our YouTube channel. What's more, it was so popular that it remained out of stock even for a planned feature on a major e-commerce mall, and I heard that "the person in charge even complained to the brand." It's incredible, isn't it? This time, we've commissioned a special material and color for that iconic blouse. We're using "mill-made" cotton, an Indian cotton known for its particularly fine, long, and supple fibers, so it has a supple crispness yet is very light. That's why such a generous amount of fabric can be used. The finely detailed pintucks are truly a work of art, and the charming picot stitching on the sleeves and hem adds a nice touch.

This time, we've specially created an AMARC LIFE STORE original black. The crisp, dry black can be worn casually or dressed up, and it seems enjoyable not just in summer but also in spring and autumn. It will undoubtedly sell out quickly, so please check it out soon. It's a free size, so people from size 7 to 11 can enjoy it in their own style.

（Unit: cm）