NUMBER.b Logo Hoodie (Embroidered)

This sweatshirt features an eye-catching graphical "NUMBER.b" logo. We wanted to make it an item that could be worn in as many situations as possible, as it's something you can throw on casually, so we poured our efforts into making it sophisticated enough for adults to try without being overly casual.

The silhouette is set to a moderately oversized fit. The hood is intentionally made large to give it a modern vibe. While the bold "NUMBER.b" logo was printed in the first collection, this time we opted for embroidery to create a richer impression. By selecting a medium-weight, crisp material, we aimed for an elegant look, making it a hoodie that even adults can easily wear. Furthermore, we added a playful touch with the "NO.b" logo embroidered on the cuffs.

By incorporating various elements beyond just "casual," we've dispelled the image of sweatshirts as being rough, plain, or sloppy. This hoodie pairs well with a variety of bottoms, including tapered pants, wide pants, voluminous skirts, and tight skirts, so we hope you'll incorporate it not only on relaxed days but also on days when you want to enjoy dressing up.

It can be worn as a set with sweatpants made from the same material. The calculated balance ensures that even when worn as a set, it doesn't look unfashionable.

Available in three colors: black, blue-gray, and light gray. The black version features white embroidery for a sharp contrast. The blue-gray version has lemon yellow embroidery for a vintage-like feel. The light gray version uses navy embroidery, creating a color scheme that suits anyone.

■Click here for the black version.
■Click here for the light gray version.
■Click here for the "Sweatpants" made from the same material.

Launched by stylist Naoko Okusa in AW 2024. This brand expresses the mood of the moment as a new style, much like magazine content. The brand name "NO.b" combines "NO," the initials of the publisher (director) Naoko Okusa, and "b" from Okusa's favorites: "book, beer, black, beach." It aims to be a brand filled with surprise and joy "issue by issue," reflecting the real-life experiences of busy individuals, the excitement of proposing slightly ahead-of-the-curve styles, and the atmosphere of the times. This second collection is themed "black."