NUMBER.b Logo Hoodie (Embroidered)

This sweatshirt features an eye-catching graphical "NUMBER.b" logo. We wanted to make it an item that could be worn in as many situations as possible, so we designed it to be sophisticated and suitable for adults, without being overly casual.

The silhouette is set to a moderately oversized fit. The hood is also intentionally made larger to create a modern aesthetic. The bold "NUMBER.b" logo, which was printed in the first collection, is now embroidered, giving it a rich feel. By selecting a medium-weight, crisp material, we aimed for a parka that looks refined and is easy for adults to wear. Furthermore, we added a playful touch with the embroidered NO.b logo on the cuffs.

By incorporating various elements beyond just "casual," we aim to dispel the image of sweatshirts as being rough, plain, or lazy. It pairs well with various bottoms such as tapered pants, wide pants, voluminous skirts, and tight skirts, making it a parka you'll want to wear not only on relaxed days but also on days when you want to look stylish.

It can be worn as a set with sweatpants made of the same material. The calculated balance ensures that even when worn as a set, it doesn't look dowdy.

Available in three colors: black, blue-gray, and light gray. The black version features white embroidery for a sharp contrast. The blue-gray has lemon yellow embroidery for a vintage-like feel. The light gray features navy embroidery, making it a versatile color combination.

■Click here for the blue-gray color variation
■Click here for the light gray color variation
■Click here for the "sweatpants" made of the same material

Launched by stylist Naoko Okusa in AW 2024. A brand like a magazine, capturing the mood of the moment and expressing it as a new style. The brand name "NO.b" combines "NO," the initials of the publisher (director) Naoko Okusa, and "b" from Okusa's favorites: "book, beer, black, beach." It aims to be a brand filled with surprise and joy "issue after issue," reflecting the real-life experiences of busy individuals, offering exciting style proposals that are a step ahead, and incorporating the atmosphere of the times.This second collection is themed around "black."