NUMBER.b Logo Hoodie (Embroidered)

This sweatshirt top features an eye-catching graphic "NUMBER.b" logo. We wanted to make it an item that could be worn in as many situations as possible, so we designed it to not be overly casual, incorporating thoughtful details that even adults can easily try.

The silhouette is a moderately oversized fit. The hood is intentionally made large to give it a more fashionable look. While the bold "NUMBER.b" logo was printed in the first collection, for this collection, we made it embroidered to give it a richer feel. By selecting a medium-weight, crisp material, it achieves an elegant impression, aiming to be a hoodie that even adults can easily wear. Furthermore, we added a playful touch with the NO.b logo embroidery on the cuffs.

By adding various elements beyond just "casual," we've dispelled the image of sweatshirts being rough, plain, or sloppy. It pairs well with various bottoms such as tapered pants, wide pants, voluminous skirts, and tight skirts, making it a hoodie you'll want to wear not only on casual days but also on days when you want to enjoy a stylish look.

It can be worn as a set with sweatpants made from the same material. The calculated balance ensures that even when worn as a set, it doesn't look unfashionable.

Available in three colors: black, blue gray, and light gray. The black version features white embroidery for a sharp contrast. The blue gray version has lemon yellow embroidery for a vintage-like atmosphere. The light gray version has navy embroidery, creating a color scheme that suits everyone.

■Click here for the black version.
■Click here for the blue gray version.
■Click here for the "sweatpants" made from the same material.

Launched in AW2024 by stylist Naoko Okusa. A brand that captures the mood of the moment and expresses it as a new style, much like magazine content. The brand name "NO.b" combines "NO," the initials of the editor-in-chief (director) Naoko Okusa, and "b," from Okusa's favorites: "book, beer, black, beach." It aims to be a brand filled with surprise and joy "issue after issue," reflecting the real experiences of busy daily life, the excitement of proposing styles that are a little ahead of the curve, and the atmosphere of the times. This second collection is themed around "black."